Bounce Rate

Bounce rate represents the percentage of visitors who view only a single page on your site before leaving, without interacting with any other pages. It's calculated by dividing the number of single-page sessions by the total sessions on your site.

How Cabin Measures Bounces

Unlike traditional analytics tools, Cabin doesn't use cookies to track "sessions" (protecting your visitors' privacy). Instead, Cabin tracks how many visits a user makes to your domain within a day. A visitor is considered a "bounce" until they navigate to another page on your site. This privacy-preserving approach gives you valuable insights without compromising user data. Learn more about our unique tracking methodology in our Unique Visitors guide.

Reading Your Bounce Rate Data

The prominent figure in the summary section displays the overall bounce rate for your selected date range.

You can also view a chart of your bounce rate over time.

Best Practices for Interpretation

Pro tip: For the most accurate assessment, evaluate bounce rates at the end of the day. Since visitors are counted as bounces until they navigate to another page, your dashboard may temporarily show elevated bounce rates during periods of high traffic until visitors begin exploring your site further.

Note: Currently, Cabin does not track bounce rates for individual pages.