# Campaign tracking

Cabin allows you to identify and analyse marketing campaigns from referal traffic using UTM parameters, and can help measure ROI.

The key parameters are utm_campaign, utm_medium and utm_source

In the following example, a 'summer_sale' campaign is tracked from a paid instagram ad.


Cabin digests these automatically and displays them in the Campaigns section of the dashboard. Clicking on a campaign will show the source, medium and path of the referrals from that campaign.

Last Updated: 10/14/2021, 10:24:46 AM