Campaign tracking

Cabin allows you to identify and analyse marketing campaigns from referal traffic using UTM parameters, and can help measure ROI.

The key parameters are utm_campaign, utm_medium and utm_source

In the following example, a 'summer_sale' campaign is tracked from a paid instagram ad.

https://myshop.com?utm_campaign=summer_sale&utm_medium=paid_social&utm_source=instagram

Cabin digests these automatically and displays them in the Campaigns section of the dashboard. Clicking on a campaign will show the source, medium and path of the referrals from that campaign.